Email is where design constraints are hardest. Every client had exhaustive brand standards, every campaign had to render correctly across a long tail of clients and devices, and the volume meant nothing could be a one-off.

I designed mobile-first responsive campaigns for Marriott, The Ritz-Carlton, Choice Hotels, Yard House, U.S. Bank, Visa Canada, Bed Bath & Beyond, and See's Candies, building flexible template systems that held brand consistency at scale rather than rebuilding from zero each time. I also spent six months on-site with Bed Bath & Beyond's NYC team building their template system and training their designers to run it themselves.

Highlights: a U.S. Bank redesign that lifted click-to-open rates 160%+, a 24% click-to-open rate for Visa Canada, and a Marriott Bonvoy Boutiques campaign that contributed to a 50% month-over-month sales increase.

The work won EIS, IAC, OMMA, Horizon Interactive, and HSMAI Adrian awards.