Buckhorn makes reusable containers for industrial and agricultural use. Their buyers aren't skeptical about the category — they're ruthless about speed, availability, and how easy it is to order. Every extra step between interest and a quote request costs a sale.

So the work was about removing friction rather than building persuasion. I designed the site and a container catalog that let buyers compare options and understand fit without a sales conversation, plus warehouse-focused guides for the earlier research stage. Ads and email were built to drop people directly into the comparison step rather than a generic homepage.

The engagement generated $3M in pipeline, 1,600+ leads, and 150 new sales opportunities.