I'm a creative director with 15 years across brand, web, campaign, and digital marketing, and I've never stopped being the person making the work. I build what I design.

Most of my recent work is creative tied to revenue: positioning, websites, campaigns, and sales material for companies that need it to perform. Engagements I've led creative on have produced $6.5M+ in pipeline for one client and 14 deals worth $1M+ in 60 days for another. Before that, I spent seven years on consumer brands including Marriott, The Ritz-Carlton, U.S. Bank, and Visa Canada, reaching millions of people a month and winning EIS, IAC, OMMA, and Horizon Interactive awards.

AI is a big part of how I work now. At Swivel I rebuilt the production process around it, with custom skills that apply our strategy to specific mediums and each client's brand set up in Claude Design as the source for their assets. That takes a lot of production off my plate and leaves more time for the strategy and the design calls that make each brand look like itself.

Everything I make is trying to get someone to do something: read it, believe it, act on it. Getting that right takes longer than making it look finished, and it's where most of my time goes.