I'm a creative director with 15 years across brand, web, campaign, and digital marketing, and I've never stopped being the person making the work. I build what I design.

Most of my recent work is creative tied to revenue. Positioning, websites, campaigns, and sales material for companies that need it to perform. Engagements I've led creative on have generated over $10M in client pipeline. Before that, I spent seven years on consumer brands including Marriott, The Ritz-Carlton, U.S. Bank, and Visa Canada, reaching millions of people a month and winning EIS, IAC, OMMA, and Horizon Interactive awards.

Design is changing under everyone right now, so I've spent the past year teaching AI how I work: custom skills, documented playbooks, brand systems flexible enough to push in a direction and keep refining. What took days can take hours now, but it takes a lot of iteration and judgment to get it right.

Everything I make is trying to get someone to do something: read it, believe it, act on it. Getting that right takes longer than making it look finished, and it's where most of my time goes.