Leasecake is a lease and location management platform for multi-unit restaurant and retail operators. They had genuine capability but inconsistent messaging across marketing and sales, which made it hard to win mid-market and enterprise deals against competitors who described themselves more clearly.

I designed and built the site around a sharper competitive narrative, then produced the explainer videos that sit on the homepage — UI motion walking through how the platform actually works, since lease management is easier to show than to describe. From there I built the ABM content for named high-value accounts, plus guidebooks, paid social, and email.

In the first 60 days the engagement produced 103 qualified leads and 14 new deals worth over $1M.